Since 2008 I have been directing cinematics for all the titles I have worked on. In some titles, a cinematic can serve to set a connecting theme and visual tone that is incorporated throughout the title, sometimes influencing UI, in game FX and product marketing.
For the Skylanders franchise, it was also the main system for delivering our story, which was done in an episodic manner. These were much higher budget, and much longer than anything I had worked on with previous projects. Several were over 45 minutes in length.
We produced our video content with external vendors and I was responsible for directing the creation of all assets used in the productions, including storyboards, characters, sets, props and fx. Late in production, I managed the integration of those assets, and worked with the artists to refine each scene through lighting and atmospherics.
The success of these cinematics contributed directly to the decision to bring the franchise into television as a full fledged animated series, Skylanders Academy.